About GoodiePack

GoodiePack is an SMS-based marketing platform that helps you cut through 
the noise and reach your audience in seconds.

Since 2015, thousands of companies have used the platform to generate and improve their 
sales and service while gathering data. 

The GoodiePack platform is built by in-house developers at the Danish office, and our customer success team is always ready to receive your call and answer any questions. You can personalise your goodiepack to fit not only your needs but your brand.

Connect and engage instantly to get happy customers, excellent ratings and better sales results.


In 2014 Lisa came up with the idea for a digital goodie bag when she was organising an event during Copenhagen Fashion Week. Back in her native Aalborg, she teamed up with René in 2015 to start building a platform that became an instant success. 

The two co-founders and owners have since been working on product improvements and strategy. With clients from all over the country, they quickly had to grow the team, and with investors knocking on their door, the expansion to new markets is right around the corner.

Founder & CEO


Founder & CTO

rené Jespersen

Head of Customer Success

Niels vandel svendsen

Operating Manager & Customer Success Specialist

Ann Sofie vestergaard

Head of Sales

peter mikkelsen

Account Manager

Jeppe Madsen

Graphic Design

Judith Hernández león

Lead Developer

Frederik Spang

Front-End Developer

EMil Bækdahl


In 2020 GoodiePack became part of Female Founders 
of the Future

GoodiePack was nominated to SDG Tech Awards 2020 for best sustainability solutions.

GoodiePack won Digital Hub Denmark, and represented Denmark in front of 70.000+ participants at Web Summit 2019.

In 2019 Lisa Dalsgaard won the title as Young leader of the year at The Wonder TechAwards.

GoodiePack won third place at the Creative Business Cup 2019.

In 2018 GoodiePack was chosen by the Next Step Challenge as one of the most promising companies in the tourism industry in Denmark.

In 2017 GoodiePack was named Best Digital Service of the Year by the Danish advertising business at 'Årets Brøl'.

In 2016 Lisa Dalsgaard received the award Female Entrepreneur of the Year in Denmark for her work with GoodiePack.

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GoodiePack Aps

CVR: 37197572

Aalborg Office:
Nytorv 18, 3. sal
9000 Aalborg
Copenhagen Office:
Højbro Plads 10
1200 København